THE LEGO DIGITALISATION

  LEGO is much more than a brick, it is a system built around an idea With sales picking up around Christmas and plummeting the rest of the year, Godfred felt their LEGO toys were missing something essential. He realized they were giving kids ready-made toys which were not challenging enough. The toys needed an idea and a system built around it. This way children were able to use their imagination and creativity. This is the second breakthrough moment in LEGO history. Instead of offering kids ready-made toys, LEGO gives them the opportunity to build their toys — a much more challenging activity which kept kids engaged for hours. The LEGO System of Play becomes very successful and the company starts selling it to other countries. Back to the basics.  LEGO introduces new products every year, but is mindful of the costs of this innovation.  The leadership team reduced the number of different LEGO bricks produced, eliminating those that were costly to source, standardizing t...

lets know about the 88 years old lego .... The name LEGO is an abbreviation of  leg godt  which means  play well  in Danish and  I put together  in Latin. In 1932,great carpenter  Ole Kirk Kristiansen  had a small workshop in Billund, Denmark. Business wasn’t great and before soon, he dismissed his last worker and closed the workshop. Th e change.. A rise from pain to results.. no work , no idea , 4 sons to feed lost his wife  from there an IDEA .. the man Ole had an idea: he began making toys. After all, he had all the wood he needed from the carpentry production and lots of creativity. The first LEGO toy Ole made was a wooden duck. This happened 88 years ago and pivoting from carpentry to toy making was the first step that set the company up for success. “Only the best is good enough”, LEGO founder Ole Kirk Kristiansen’s motto Ole’s wooden toy business gains momentum and word gets out that his toys are of the finest quality.With the help of...