THE TODAY

 

Today the LEGO brand value is estimated at $7.6 billion — LEGO by numbers

Over the past 88 years, LEGO has come a long way — from a small carpenter’s workshop in Denmark to a modern, global enterprise.

As of this year, LEGO ranks #1 in the Top 3 largest toy manufacturers in the world followed by Nintendo and Mattel, by sales and profits.

It was named “Toy of the Century” twice and is recognized by Reputation Institute as the most highly regarded company in the world when it comes to corporate reputation in 2020.

For 2019, the company’s revenue registers a 6% growth at $5.8bn and 69% return on invested capital. 25% of profit goes to the LEGO Foundation which brings learning through play to children in need.

1.8 million children across 26 countries play with LEGOs which parents can buy in 570 stores around the world.

Each year, the company’s portfolio grows by 60% with fresh new products, the latest of which blends augmented reality with building.

LEGO management says “investing in fluid play — the intersection between digital and physical play — will continue to be a priority.”

Aiming to add intelligence and behaviour to LEGO Play, the company initiates a visionary partnership with MIT Media Lab USA in 1984.

No matter how technologically advanced will the toys of the future be, LEGO’s main product is still the traditional LEGO brick. Just six two-by-four bricks can make 915 million different combinations. Kids are literally limited only by their imagination.